Disney signed up 10 million customers for its Disney+ streaming services within the first day of its broad international launch, the company said Wednesday. The company’s shares ended the day up 7 percent on the news.
Disney is offering a seven-day free trial, so likely not all of the sign-ups represent customers who will continue to pay for the service. Disney did not immediately respond to a question about whether the 10 million sign-up figure included presales. Verizon is also offering its customers a free year of Disney+ to customers on its Unlimited plan, which could further boost its subscriber numbers.
Even so, 10 million is a lot of people.
Here’s a breakdown of subscribers among other streaming services.
The quick takeaway: Disney signed up more customers in one day than HBO Now, CBS All Access + Showtime, ESPN+, DAZN and Crunchyroll have signed up in the entirety of their existences.
Disney forecasts Disney+ will have between 60 million and 90 million subscribers by 2024.